The Optimum 500 is a vertical cold-pressed masticating juicer, which is the most superior type of juicer. Cold pressed juicers extract 35% more juice out of your fresh produce which means high-quality nutrition packed juice and real savings for you every single time you use it! No heat in the juicing process means the juice is maintaining more of the ingredients nutrients and giving you more bang for your buck in more ways than one. The Optimum 500 has a high juice yield and is super quiet compared to other juicers. If you are looking to pack as much nutrition into your juice as possible, this is the best and most efficient way to do it!
James Colquhoun & Laurentine ten Bosch Filmmakers "FOOD MATTERS" & "HUNGRY FOR CHANGE" state that: "Vertical cold-pressed masticating juicers are the most superior type of juicer! Cold pressed juicers extract 35% more juice out of your fresh produce meaning real savings from the first day you use it!"
Nutritional tests* (between a cold press and centrifugal juicer) revealed that cold press juicers extract up to 42% more vitamin C, up to 60% more vitamin A and yield between 35 - 50% more juice.
* Test results from Michelson Laboratories,Inc., Korean Food Research Institute (KRFI), and internal labs.

A high-quality cold press juicer such as the Optimum 500 (also known as a masticating or slow juicer) will definitely produce a superior quality juice and allow you to extract more from your fruit and vegetables (in comparison to a centrifugal), not just in juice yield (saving money the long term), but also through the preservation of the vital enzymes and nutrients, and the fresh tasty flavours.